See our Menu of Services for a complete list
Effective Brand Strategy
The term ‘Branding’ has become a catch all for most elements of the marketing enterprise. The reason for such prominence is simple: The brand is everything. A company or product’s brand, what the public imagines it to be, is the primary driver for sales and market success. Your brand is your company so all elements of the company’s brand strategy must fit within the context of a complete and comprehensive package.
Comprehensive package thinking is the essence of the PMDG approach to branding. Everything the public sees, hears, touches and senses about a company or product makes an impression. Any element, from the company logo to the sound of the voice on the other end of the tech support line says something about a company or product. Deficiencies in one area of the brand presentation can adversely affect all the other elements.
PMDG devises and creates effective brand strategies that look at all aspects of a company’s operations. We create a feel, look and style to present your company and products as vitally necessary to potential and existing customers.
Public Relations
The average person believes brands are built through advertising but all great brands are cemented in the public’s imagination through effective Public Relations. Long before the first advertisement for a product or service an effective Public Relations campaign has seeded the marketplace with glowing reports on the company and its products. When the ads do arrive they tend to maintain brand perceptions as opposed to changing them.
Sales and Marketing Tools
Sales kits, press kits, brochures, flyers, business cards and handouts of all kinds often represent a company’s first impression. Creating a positive sales environment requires these tools to present products and companies favorably. A great media kit can establish from the outset quality, value and professionalism. Poorly conceived marketing tools, or none at all, tend to diminish prospects for sales no matter how good the company or product.
Trade/Industry Writing
Your products and company likely belong in the context of a certain industry
or channel of distribution. Our writing services are based on research to understand the language and nuances of your industry or niche. If your company offers after-market auto parts we won’t use the language of living room furniture retailing to promote your products.
Illustration
The use of illustration and key art to convey ideas is a staple of marketing
and advertising. PMDG uses such art as one aspect of thematic branding campaigns. Art for marketing and advertising is concepted, created and selected for its contribution to the theme with an eye toward the company
or product core values and style formulations.
Concept Development
Many companies aren’t large enough to sustain complete R&D or product development divisions on a full-time basis but still have a need to devise new products. PMDG is the outside arm for concept and R&D projects. Hardware, software, industrial engineering, electronic engineering, production design
and even raw materials sourcing are part of our product concept development services.
Evaluation
The first and most important sequence of events in building a total brand campaign is to evaluate a company or product’s historical performance, present position and needs going forward through a fulfilled plan. PMDG thoroughly researches the marketplace and evaluates every aspect of the brand paradigm for the company to improve its prospects for success.
Planning
PMDG devises strategies and tactics to formulate specific action plans for
your company’s marketing efforts. This process is conducted in concert with Executive Officers, Management and appropriate staff. As concepts and ideas are formulated PMDG puts them to paper as elements of an overarching strategy. Through this process a comprehensive marketing plan emerges
to take the company forward.
Fulfillment
The newly formulated PMDG marketing effort plan details the various tasks
to perform, some by the company and others by PMDG. The greatest chance
for plan success is where all aspects of the plan are carried out smoothly and efficiently. PMDG guides this process through the myriad twists and turns presented by the marketplace. The number one goal in this phase is to ensure a company’s products and marketing efforts achieve success.
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